Before you go through this post, let me warn you that it won't be for everyone. If you happen to appreciate computer games, have too much free time on your hands, and still care about fashion, like me, then you might be interested. And if you are, I'm assuming you are already familiar with The Sims, the most popular PC /Mac based simulation game series which lets you take the role of 'God' and create virtual humans, then...you control them and watch them go to school, find a job, get a wife, have sex, buy the latest fashions, etc.
And after the latest installment of The Sims series, The Sims 3, it seems as though the fashion industry had finally noticed that not all people who play computer games wear nerd glasses and Star-Wars t-shirts, because there's quite a big niche for fashion in the virtual world as well. It was proven by H&M, one of the big players in the mass-produced fashion industry right now, who collaborated with Electronic Arts in launching the H&M Fashion Runway Expansion Pack back in 2007. H&M Fashion Runway lets you download H&M fashion stuff & accessories for your Sims, and allows you to submit your own designs or trade online. And the result was a big hit, marking the rise of fashion in an 'alternate reality'.
And now, there are many independent websites and online forums that have broken into the market and taken virtual fashion to the next level (my fave site is allaboutstyle). They take inspiration from the actual designer's masterpieces from the runway and recreate them online. Now your Sims are not just limited to wearing those ugly pre-made default costumes (probably designed by Electronic Arts geeks). With no charge card and a moderate knowledge of internet technology, you can download outfits from Gucci, Chanel, Oscar De La Renta, Valentino, etc. Maybe you can't afford those fancy fashions, but your Sim can. Who cares if you are a big loser in the real world if you are an A-list celebrity with the best style in Sim-town!
And after the latest installment of The Sims series, The Sims 3, it seems as though the fashion industry had finally noticed that not all people who play computer games wear nerd glasses and Star-Wars t-shirts, because there's quite a big niche for fashion in the virtual world as well. It was proven by H&M, one of the big players in the mass-produced fashion industry right now, who collaborated with Electronic Arts in launching the H&M Fashion Runway Expansion Pack back in 2007. H&M Fashion Runway lets you download H&M fashion stuff & accessories for your Sims, and allows you to submit your own designs or trade online. And the result was a big hit, marking the rise of fashion in an 'alternate reality'.
And now, there are many independent websites and online forums that have broken into the market and taken virtual fashion to the next level (my fave site is allaboutstyle). They take inspiration from the actual designer's masterpieces from the runway and recreate them online. Now your Sims are not just limited to wearing those ugly pre-made default costumes (probably designed by Electronic Arts geeks). With no charge card and a moderate knowledge of internet technology, you can download outfits from Gucci, Chanel, Oscar De La Renta, Valentino, etc. Maybe you can't afford those fancy fashions, but your Sim can. Who cares if you are a big loser in the real world if you are an A-list celebrity with the best style in Sim-town!
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